Wins
Created a lead generation program for a national company that resulted in a 33% success rate of setting appointments with prospect executives.
Developed permission based marketing concept which doubled website registration and enticed 60% of existing registrants to provide additional demographic and psychographic data.
Fashioned permission based collection of email and demographic information for retail store chain.
Design methods for an online social network to add several new and innovative revenue streams.
Created a concept using white papers and tracking of personal emails to increase lead generation with C level executives.
Developed a program for an event company to use Radio Frequency Identification (RFID) to serve kiosk digital media presentations based on the viewers demographic.
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