Resources
Sales and Marketing Tool
The List
A comprehensive and update list of over 75,000 profiles of corporate executives and marketing decision-makers in an online database. Many with email addresses. http://www.thelistinc.com

Sales Genius
SalesGenius lets individual sales professionals track how prospects respond to e-mails. You simply send e-mail, and the Genius Tracker™ alerts you when your e-mail is opened and when your prospects visit the web site. It also shows you exactly what the prospect viewed. http://www.salesgenius.com

Google Analytics
Tells you everything you want to know about how your visitors found you and how they interact with your site. You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors. It’s free. http://www.google.com/analytics/